Improve Your Brand, Fast.

Discover the secrets to building an effective and profitable brand strategy in our fun, energetic, and sassy group workshops.

Are you struggling to position your brand?
It’s not easy to create a profitable brand position alone.

Customers have more options to solve their challenges than ever before. Boring messages, inconsistent experiences, and a lack of clear differentiation not only confuse — they lose sales.

You know the importance of brand, but don’t have the money to hire a strategist nor the expertise to do it yourself.

Until now.

Our Brand Workshops teach you HOW to position your business correctly, provide the tools to help you implement yourself, all without breaking the bank.

A Master’s in Branding

Not Your Average Branding Classes.

Pull from Jason’s 20+ years crafting profitable brand strategies for businesses across multiple industries. You’ll learn HOW to brand your business from someone who has seen it all.


We give you a deep dive into a specific brand topic.


We’ll use attendee businesses as examples to explore nuances and options.


Get the tools to implement the lesson for your own business.

Here’s What a Typical Workshop Looks Like.

Imagine a class you want to attend — sassy, energetic, and fun while learning practical steps to position your brand as the only choice. We’ll even give you implementation resources as homework.

Focused Outcomes

Explore one specific aspect of branding so you can level up that part of your business.

Actionable Steps

Receive tactical, practical advice you can use immediately.

Implementation Resources

Get guides, frameworks, and templates to implement immediately and correctly.

Sassy & Energetic

Jason brings the sass and energy to keep you engaged and entertained.


Workshops are held over Zoom and conducted live, allowing you to access them from wherever you are.


Each workshop runs 2 hours for maximum results.

Who Teaches These Workshops?

About the Instructor.

Jason Vana

I am a brand and content strategist, entrepreneur, and founder of SHFT. Before social media even existed, I was creating content that drove revenue and positioned brands as the premium choice in their industry. Fast forward 20 years and my strategies have turned previously unknown businesses into worldwide, category-dominating brands. When I’m not leading the team at SHFT, I can be found hiking, traveling, brushing up on my Czech language skills, or ripping apart bad sales and marketing tactics as #sassyjason.

Mark Your Calendar.

Future Workshops.

No Events

Got a Unique Challenge?

Book A Clarity Call with Jason.

Don’t want to implement the lessons on your own? Want feedback for your specific challenge? Buy the Workshop + Clarity Call ticket available for each workshop. You’ll learn the lessons in the workshop and put Jason’s brain to work on your specific challenge.

Look for the Workshop + Clarity Call ticket available with each workshop.

Happy Clients.

What Our Clients
Are Saying.

What did we miss?

Frequently Asked Questions.
What do you mean by Group Workshops?
These workshops are open to 25 participants at a time, meaning you will be in a workshop with other entrepreneurs and business owners. It’s how we are able to keep the cost per person low.
What if I'm unable to attend the live workshop?
That’s okay! A recording of the workshop will be uploaded to a Google Drive folder with all of the implementation resources.

Sure, you’ll miss out on the experience of attending the workshop live, but you’ll still get all the lessons and resources.

Will a replay be available?
Yes! A recording of the workshop will be uploaded to a Google Drive folder with all of the implementation resources from the workshop.

You’ll have access to the recording and resources long after the workshop is over.

Though, we do recommend downloading a copy of everything in the folder so you have access to it in perpetuity.

Why only one aspect of a brand?
Branding is incredibly nuanced. Rather than give you a surface-level overview, these workshops are designed to teach you why, how, and the pitfalls to avoid while working on a specific aspect of a brand strategy.

Those who attend every workshop will be able to create an effective brand strategy for their business.

How do the workshops work?
Our workshops are 2 hour group coaching sessions held over Zoom. They consist of interactive teaching, examples from group participants, and implementation resources to apply the lessons to your specific business.
Why should I buy a 1:1 with Jason?
The group workshops will give you the foundation and tools you need to implement that specific aspect of branding into your business.

The 1:1’s allow you to get insights, feedback, and direction for your specific brand and business.

Can I get a private workshop?
Yes. We can develop a custom and private workshop to fit your specific needs. Simply book a call so we can learn what solution you’re after and develop a workshop just for you.
Can the workshops be done in person?
Yes. We can arrange a single or multiple workshops to be conducted in person. Travel and lodging expenses will be added to the cost of the workshops.
What if I'm building a personal brand?
Effective personal branding follows the same process as corporate branding. What you learn in these workshops will help you build a corporate or personal brand.

Ready to Improve Your Brand?