by Steph Egger | Sep 20, 2022 | Branding
Part II: Activating creative assets for lasting impressions One of the main challenges most small B2B companies face is not being known and getting very little traction on the market. You have a product or service you’ve spent hours building and modifying. You know...
by Steph Egger | Aug 9, 2022 | Branding
Part I: The foundation for your brand to become an asset Brand strategy’s end-result is more money. Let’s try a little harder: Brand’s goal is to increase the chances of you making exponentially more money over the long term. In this essay, we’ll give you a...