How Brands Become Money II

How Brands Become Money II

Part II: Activating creative assets for lasting impressions One of the main challenges most small B2B companies face is not being known and getting very little traction on the market. You have a product or service you’ve spent hours building and modifying. You know...
How Brands Become Money

How Brands Become Money

Part I: The foundation for your brand to become an asset Brand strategy’s end-result is more money. Let’s try a little harder: Brand’s goal is to increase the chances of you making exponentially more money over the long term. In this essay, we’ll give you a...
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