Become The Only Choice.
Articulate your differentiated business idea and know how to bring it to life so the right people choose you.
Brand Strategy at a Glance
Brand strategy makes business growth simpler. We’ll blend our expertise in brand development and your experiences in your field to identify and profile your ideal customers, realign your identity, uncover how to be and do different, and then map the course to create a brand that’s right for you.
What’s the Point
The Benefits.
Customer Insights
Gain an intimate understanding of your ideal customers – who are they, what do they want, and how can you connect with them?
This isn’t a one-hit tactic or marketing “hack” – this is a foundation of business.
Clear Uniqueness
Gain the insight and confidence to set yourself apart from the other options in your industry.
You know you built something different, it’s time to figure out how to show that off, and tell your story, your way.
Branded Experience
Become memorable, and bring your brand to life to give your customers the gut feeling to choose you.
The Social Proof.
Clarity & Confidence to Go-to-Market.
SHFT’s program allowed us to develop our messaging and grow into our positioning. We got to really work through various hypotheses and find the best fit for our business.
Take the First Step
Our Brand Building Process.

Foundation
This is ground zero. We’ll sort out your objectives and kick off the project with a discovery experience that uncovers your untapped potential, extracting the early insights we’ll need to go forward.

Customer File
Your customers are a nuanced group of people with varied, specific needs and preferences. We have a process to identify the patterns and profile your customers in a high-value format.

Interviews
Through a series of interviews with real people who fit your customer file, we will validate our expectations about your ideal customer base and learn things you might not expect.

Uniqueness
We will dig deeper into the essence of your brand –the differentiated idea that sits behind what you’re building, and the features that make your solution outstanding.

Experience
As your customer moves from intrigued to invest with you, your brand should provide the desired experience in every major brand dimension and express it through carefully designed touchpoints.

One-Page Strategy
Don’t stress if this seems like a lot of /STUFF/ – We keep our plans short and useful. In the end, you’ll get a one-page guide to know how to apply your newfound wisdom.
Our Clients
Brands We’ve Built.







Testimonials
What Our Clients
Are Saying.

Need more?
Frequently Asked Questions.
How long does the process take?
Who should be involved in the workshops?
What if I need my brand position sooner?
Do you offer any shorter packages?
What kind of results can I expect?
We’re a small team. Does this make sense for us?
Do you help implement this strategy?
Yes, we can. After completing the brand positioning, we’ll have a next-steps call with you to determine where you would like SHFT’s help in implementing your plan. Past clients have hired us to:
- Design their logo and brand
- Build their new website
- Write copy for their website
- Develop a content strategy
- Provide ongoing brand consulting
- Perform market and competitive research