A Brand System to Stand Out.
Turn your differentiator into a brand system that attracts better-fit, higher-paying clients.
Brand Your How.
Not Your Why.
From Google ads and content to lead magnets and tradeshows, there is no end to the number of marketing tactics you can try.
But tactics can only get you so far (and cost a lot of time and money in the process).
A brand strategy coupled with a marketing strategy provides clarity and direction to capture the attention of the right people at the right time with the right message — and turn them into customers.
That’s what we do with the Onlyness Brand System — uncover your unique value, give you the messaging to communicate it, and a marketing plan to attract and convert high-quality leads.
Stop guessing. Get the step-by-step direction you need to stand out and grow your business.
The Numbers say it all
We Get Results.
%
Increase in Revenue
%
Faster Sales Cycle
%
Increase in Inbound Leads
Brands Built
What’s the Point
Big Perks.
Uncover Your Onlyness
Discover what makes your business unique and get a plan to own it throughout your entire business.
Sell More, Faster
We’ll make adjustments to your offer, sales process, and marketing so you sell more, faster.
Keep Clients Longer
Retaining clients is the key to growth. We’ll help map out the experience they need to stay with you longer.
Know Your Customers
Gain an intimate understanding of your ideal customers – who they are, what they want, and how you can connect with them.
Stand Out
Messaging, marketing, experience, and design — we’ll ensure you stand out in the market as the ONLY choice.
A System to Scale
We’ll recommend ways to improve your operations to make it easier for you to scale your company.
The Social Proof.
We’ve upsold every client into a larger development project.
SpinLab was putting weeks of calls, research, and testing into web and tech development proposals that were getting rejected.
We revamped their sales process and created a discovery offer that achieved a 100% upsell rate into their larger development offer.
Our Process
How It Works.
Market Mapping
We research your market and competitors to uncover a unique position you can own.
Deliverables:Â
- Competitive Analysis
- Business Goals
- Brand Direction
Offer
We workshop your offer to find ways to make it more attractive and easier to sell.
Deliverables:Â
- Offer Structure
- Sales Touchpoints
- Operational Touchpoints
Customers
We define your ideal customers, uncover their motivations and desires, understand their problems, and map their buying journeys.
Deliverables:Â
- Customer Persona(s)
- Customer DNA
- Buying Journey
Brand
We uncover the unique value you bring to the market and map out how to communicate it.
Deliverable:Â
- Brand Strategy
- Onlyness Statement
- Brand Messaging
Marketing
We’ll clarify your marketing strategy and give you a simple, actionable plan to grow your business.
Deliverables:Â
- Marketing Strategy
- Individual Channel Strategies
- Growth Plan
Design
Develop the brand design needed to communicate the unique value you bring to the market.
Deliverables:Â
- Brand Design
- Content & Marketing Templates
- Identity Guidelines
AI Files
Deliverables:Â
- AI DM Files
- Video Training to Install Files
- Video Training to Set Up Claude
Accelerator
Deliverables:Â
- Brand Accelerator Platform
- Monthly Consultation (1-2)
- Private Slack Channel
- Analytics Review and Adjustment
YOUR ONLYNESS ACTION PLAN
Why You’ll Win.
We aren’t concerned about selling you a typical brand package — stories, characters, and archetypes you won’t use.
Instead, we focus on one thing: revenue.
That’s why we provide you with a step-by-step Onlyness Action Plan.
Brand, content, marketing, sales, operations — you’ll know exactly when to implement each piece of your Onlyness Strategy.
Templates, prompts, and best practices are included.
Follow the plan, and you’ll attract and convert more of the right customers.
The Social Proof.
We secured
3 new clients for the next nine months.
Harmonise landed 3 new clients within 2 months of our brand strategy project, shortened their sales cycle, and saw an ROI of 1,492%.
Our Clients
They Trust Us.
Testimonials
Our Clients
Said It Better.
Our Packages
Your Onlyness Brand.
OS Lite
Strategy, Messaging, Experience- Differentiation OS
- Offer OS
- Positioning OS
- Messaging OS
- Experience OS
- Implementation Plan
- AI Files to Train Your LLM: Brand Content, Market Context, Messaging Guide, Implementation Guide
- Typically 5-6 weeks
- Billed at $6,000/mo for 2 months
OS
Strategy, Messaging, Experience, Design- Differentiation OS
- Offer OS
- Positioning OS
- Messaging OS
- Experience OS
- Identity OS
- Design Guidelines
- Implementation Plan
- AI Files to Train Your LLM: Brand Content, Market Context, Messaging Guide, Voice Guide, Brand Guidelines, Implementation Guide
- Typically 12-16 weeks
- Billed at $6,000/mo for 4 months
OS Plus
Strategy, Messaging, Experience, Design, Content, Story- Differentiation OS
- Offer OS
- Positioning OS
- Messaging OS
- Experience OS
- Identity OS
- Design Guidelines
- Content OS
- Heart OS
- Story OS
- Implementation Plan
- AI Files to Train Your LLM: Brand Content, Market Context, Messaging Guide, Voice Guide, Brand Guidelines, Story Guide, Content Guide, Marketing Guide, Implementation Guide
- Typically 5-6 months
- Billed at $7,000/mo for 6 months
The Social Proof.
Turning an unknown brand into a preferred vendor.
Fusion Tech became a preferred vendor for the world’s largest food processing companies and increased annual revenue by $40 million using our strategies.
Not for the faint of heart.
The Onlyness Brand System Is NOT for you if…
- You’re only looking to change your messaging.
The Onlyness Brand System is designed to uncover your onlyness (the thing that only your business does) and build your messaging and marketing around it.
- You want to half-ass your way through the process.
We’re going to dive deep into your business — looking at your offer, operations, sales, and marketing to help you communicate and sell better. Meaning, there will be changes to make to your business.
- You’re looking for a quick fix.
We’re working with foundational, fundamental stuff that you need to master to become the ONLY choice. There are no shortcuts to this work.
- You want a Yes-man
We will push back on ideas that will diminish your Onlyness and make it harder for customers to choose you. If you want a company to just implement your ideas, we aren’t for you.
Need more?
Frequently Asked Questions.
How long does the process take?
A typical engagement depends on the package you choose:
- Brand Launchpad: 5-6 Weeks
- Brand OS: 13-16 Weeks
- Brand Accelerator: Ongoing Access
Timeframes depend on your availability for workshops and the time needed for you to provide feedback.
Do I need the Brand Accelerator?
The short answer: Yes.
We’ve found that most clients lack the internal systems or team in place to execute their strategy effectively — and they often question if they are implementing it correctly.
The Brand Accelerator gives you access to how-to videos, frameworks, and templates to implement your strategy effectively — whether that’s social selling on LinkedIn, creating a paid discovery offer, or automating your processes.
A monthly consultation and private Slack channel gives you access to ask questions, get feedback, and review analytics so you implement correctly.
With the Brand Accelerator, you don’t have to implement alone.
Who should be involved in the workshops?
We recommend that your roster include customer-facing leaders. Typically: founder, C-suite, sales, marketing, customer service, product team. This line-up ensures buy-in from your key stakeholders and a diversity of experiences.
What if we don't need a new logo?
Brand design is more than just a logo. Our team will help fill the gaps that exist in your brand design, create templates for social media, ads, and any other marketing materials that were designated in your marketing strategy, and provide those templates in Canva, Adobe Creative Suite, or Figma.
What if I need my strategy sooner?
An expedited process is available and requires roughly 3 full days of intensive, in-person workshops to gather the information we need to build out your brand position. Travel expenses for 2-3 members of the SHFT team must be covered.
What kind of results can I expect?
Results vary by client, but most of our clients experience these results:
- New revenue generated before the strategy is completed
- 75%-200% increase in revenue
- Internal clarity
- Shorter sales cycles
- Better paying clients
- Higher-intent leads
Some clients start generating new revenue before we’ve completed our work together.
The clarity they gain during our workshops helps them land deals faster.
We’re a small team. Does this make sense for us?
Absolutely! Our clients have ranged from a 2-person, husband-and-wife team to large enterprise clients with 100+ employees. Developing a brand strategy follows the same rules no matter the size of your team.