A Strategy to Stand Out
From Google ads and content to lead magnets and tradeshows, there is no end to the number of marketing tactics you can try.
But tactics can only get you so far (and cost a lot of time and money in the process).
A brand strategy provides clarity and direction to capture the attention of the right people at the right time with the right message — and turn them into customers.
Stop guessing. Get the clarity you need to stand out and grow your business.
Frequently Asked Questions.
How long does the process take?
A typical engagement depends on the package you choose:
- One-Day Sprint: workshops occur in 1 day. Deliverables are completed within 2 weeks.
- Basic Strategy: typically takes 2 months.
- Complete Strategy: typically takes 3 months.
Timeframes depend on your availability for workshops and the amount of research needed.
Who should be involved in the workshops?
We recommend that your roster include customer-facing leaders. Typically: founder, C-suite, sales, marketing, customer service, product team. This line-up ensures buy-in from your key stakeholders and a diversity of experiences.
What if I need my brand position sooner?
An expedited process is available and requires roughly 3 full days of intensive, in-person workshops to gather the information we need to build out your brand position. Travel expenses for 2-3 members of the SHFT team must be covered.
Do you offer any shorter packages?
What kind of results can I expect?
Results vary by client, but you can expect a 20% increase or more in revenue after implementing the positioning strategy we create together. Other results include internal and external clarity, better team alignment, confidence to go-to-market, and increased inbound leads.
We’re a small team. Does this make sense for us?
Absolutely! Our clients have ranged from a 2-person, husband-and-wife team to large enterprise clients with 100+ employees. Developing a brand strategy follows the same rules no matter the size of your team.
Do you help implement this strategy?
Yes, we can. After completing your brand strategy, we’ll have a next-steps call to determine where you would like SHFT’s help in implementing your plan. Past clients have hired us to:
- Design their logo and brand
- Design templates for their marketing efforts
- Build their new website
- Write copy for their website
- Develop a content strategy
- Provide ongoing brand consulting