Find Your Differentiation Course.

Five steps to find your differentiation so you can become a market of one, be able to explain it in 10 seconds, and make a sh*t ton of money.

Send me Lesson #1

Uncover and Own Your Uniqueness.

The key to standing out and attracting your ideal customers lies in your uniqueness:

Something you DO that makes your business different.

No, we don’t mean your personality or team or the fact that you care about your ideal customers.

You need a stronger differentiator that you do exceptionally well, your ideal customers want or need, and your competitors can’t or won’t do.

Once you have that, everything else in your business falls into place — your offer, marketing, sales, operations, pricing, and even who you hire.

That’s what this email course is all about: helping you uncover and own a strong differentiator in the market.

Sign up to get lesson 1 today. You’ll be well on your way to uncovering the thing that makes your business unique.

The Content

What’s Inside.

Step 1

Differentiation Defined

Understand differentiation and how it helps you build a successful business.

  • Authenticity is Not Enough
  • How to Define Differentiation
  • Differentiation Examples
Step 2

Research Your Competitors

Research the competition to uncover gaps in the market.

  • All, Some, None Exercise
  • Research Tips & Advice
  • Uncovering Market Gaps
Yellow background with white abstract letter 'B'.

Research Your Customers

Uncover what matters to your ideal customers.

  • Avoid These Research Mistakes
  • 5 Methods of Customer Research
  • Using Insights to Find Your Differentiation
Step 4

Research Your Company

Understand what you do exceptionally well.

  • Different is Better Than Best
  • Avoid This Type of Feedback
  • Map Out Your Offer
White lowercase letter 'b' on yellow background.

Find the Overlap

Nail down your differentiation.

  • Differentiated Overlap Exercise
  • Examples of Great Differentiators
  • How to Choose One Differentiator
Asterisk symbol on a yellow background.

Bonus: Test Your Differentiator

Test if your idea is truly differentiated.

  • 5 Step Test
  • Why Testing is Important
  • What if You Fail?
Asterisk symbol on a yellow background.

Bonus: Create Your Brand Strategy

Turn your differentiator into a brand strategy

  • What is a brand strategy?
  • Fill-in-the-Blank Template
  • Making Business Decisions
Asterisk symbol on a yellow background.

Additional Worksheets

Download additional worksheets to uncover your differentiation.

  • Don’t Be Like State Farm
  • Competitive Research Template
  • Client Interview Questions
  • Researching Your Company
  • Differentiation Checklist
  • Differentiation Tests

Who Wrote This?

About the Author.
jv

Jason Vana

I am a brand and content strategist, entrepreneur, and founder of SHFT. Before social media even existed, I was creating content that drove revenue and positioned brands as the premium choice in their industry. Fast forward 20 years and my strategies have turned previously unknown businesses into worldwide, category-dominating brands. When I’m not leading the team at SHFT, I can be found hiking, traveling, brushing up on my Czech language skills, or ripping apart bad sales and marketing tactics as #sassyjason.

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Get Lesson 1

Subscribe to the Find Your Differentiation Email Course for free. Simply fill out the form to the right and you’ll receive Lesson 1 in your inbox shortly.

Are you in?

Who’s it for?

The Find Your Differentiation Email Course is perfect for executives, founders, solopreneurs, freelancers, bootstrappers, and side-hustlers looking to generate high-intent, high-paying leads:

  • SaaS & Service Founders
  • C-Suite Executives
  • Copywriters
  • SEO
  • Graphic Designers
  • Website Designers
  • Social Media Managers
  • Content Creators
  • Accountants
  • Financial Planners
  • Fitness/Health Coaches
  • Business Consultants
  • Life Coaches
  • Recruiters
  • And More!

Uncover Your Differentiator

Send Me Lesson #1