Our Resources.
Featured Guide
Ideal Customer Playbook
Attracting high-intent, high-paying clients starts by knowing your ideal customers.
You don’t need another customer persona. You need a deep understanding of their pain points, motivations, and buying journey — all so you know where and how to market.
But how do you uncover those insights? And how do they inform a marketing plan?
Enter the Ideal Customer Playbook.
We compiled 20+ years of customer research experience into this guided Notion database. Document your insights, interview customers, create your customer file and DNA, and turn those insights into an effective marketing plan.
Stop guessing. Start attracting and converting your ideal customers today.
Learn & Apply
Guides & Resources.
Ideal Customer Playbook
Attract high-intent, high-paying leads with this marketing plan framework.
LinkedIn Engagement Strategy Guide
Build a profitable LinkedIn presence with this strategy framework.
Find Your Differentiation Email Course
Uncover the unique value you bring to the market.
Listen & Think
Podcasts & Resources.
What Branding Really Means
Business Growth Show / Sam Dunning
Educate & Entertain to Drive Engagement
Rep Your Brand Podcast / Nick Bennett
Building Identities for Brands
How to Build an Audience / Matthew Gattozzi
Read & Expand
Essays & Resources.
An Easy 5-Step Brand Audit Playbook for B2B Service Founders
Use this 5-step playbook to compare competitors, refine differentiation, and ship changes that drive revenue in 2026.
7 Brand Performance Metrics to Prove Your Strategy Drives Revenue
Ditch vanity stats. Track brand performance metrics that fuel growth—retention, CLTV, conversions, deal size—and watch revenue accelerate.
3 Proven Ways Industrial Manufacturers Can Differentiate Without Cutting Prices
Discover 3 proven strategies industrial manufacturers use to escape price wars and win profitable business by positioning you as the only choice.
Go from Unknown to the Only Choice.
Every Saturday morning, you’ll get 1 actionable tip to position, market, and sell your high-ticket service offer in less than 5 minutes.