Our Process
Start building a profitable brand in 5 steps.
Research
Market Research
We kickoff every brand project with deep insights into your business, market, and competition. We’ll assess your competitors on 3 key metrics: brand awareness, position, and presence to find ways you can stand out and own the market.
Every package includes:
- Positioning Research
- Identity Research
- Content Research
- SEO Research
- SWOT Analysis
- Competitive Takeaways
Strategize
Strategy & Identity
We’ll run workshops with your team to uncover the unique value you bring to the market and the identity to help you own it in the minds of your ideal customers.
This isn’t some vague one-pager. It’s a robust strategy to align your entire company — offer, marketing, sales, and operations — around one differentiated idea.
Depending on the package you purchase, this includes:
- Brand Strategy
- Positioning
- Messaging
- Offer
- Marketing Touchpoints
- Sales Touchpoints
- Operational Touchpoints
- Website Sitemap
- Tactical Plan
- Customer Interviews
- Purpose, Mission, Vision, Values
- Personality & Tone of Voice
- Brand Story
- Marketing Copy
- Naming
Design
Logo & Brand Design
Bring your brand to life with creative and engaging design.
We’ll align your strategy and identity with a look and feel that resonates with your ideal customers — and provide you with a brand book to ensure every employee and vendor stays consistent with your new look.
Depending on the package you purchase, this includes:
- Logos
- Color Palettes
- Typography
- Visual Assets
- Illustrations
- Social Media Assets
- Stationary
- Apparel Mockups
- Packaging
- Landing Pages
- Websites
- Pitch Decks
- Catalogs / Guides
- Brand Book
Create
Content Strategy
We’ll work with your subject matter experts to create a comprehensive content strategy, covering SEO, social media, email, video, and downloadable guides to position your brand as the expert in the industry.
Depending on the package you purchase, this includes:
- Competitive Analysis
- Content Audit & Suggestions
- Keyword Research & Ideas
- Content Strategy
- Content KPIs
- Pillars
- Creation Plan
- Distribution Plan
- Repurposing Plan
- Resource Plan
Grow
Scale Your Brand
A profitable brand never stops growing.
We’ll work with your team to help activate, implement, and scale your brand — from building out your marketing plan and team to managing your brand assets to finding the right vendors for all your growth needs.
Whether it’s 3 months or 5 years, we work to make your brand profitable.
Brand Packages
Align
Done-for-you brand strategy and messaging for entrepreneurs. Perfect for entrepreneurs who want an effective strategy to go-to-market.
Starting at
$12,900
This strategy-only package includes:
- Competitive Research
- 3 Workshops
- Customer Persona
- Differentiated Idea
- Offer Alignment
- Positioning
- Messaging
- Marketing, Sales, & Operational Touchpoints
- Sitemap
- Tactical Plan
- Strategy Book
Typically takes 5-6 weeks
Transition
Done-for-you brand creation for entrepreneurs. Perfect for startups and small businesses who need a complete brand build.
Starting at
This brand package includes:
- Competitive Research
- Workshops
- 3 Customer Interviews
- Customer Persona
- Differentiated Idea
- Offer Alignment
- Positioning
- Messaging
- Marketing, Sales, & Operational Touchpoints
- Sitemap
- Logos
- Color Palettes
- Typography
- Visual Assets
- Social Media Assets
- Stationary
- Apparel Mockups
- Resource Mockups
- Brand Book
- Content Strategy & Book
Typically takes 12 weeks
Revolutionize
Full brand sh*ft for startups, scaleups and SMBs. Perfect for startups, scaleups, and SMBs who want to become the market leader.
Starting at
This complete brand package includes:
- Competitive Research
- Workshops
- 5-7 Customer Interviews
- Customer Persona
- Differentiated Idea
- Offer Alignment
- Positioning
- Purpose, Mission, Vision, Values
- Brand Personality
- Messaging
- Brand Story
- Marketing, Sales, & Operational Touchpoints
- Sitemap
- Logos
- Color Palettes
- Typography
- Visual Assets
- Social Media Assets
- Stationary
- Apparel Mockups
- Resource Mockups
- Home or Landing Page Design
- 3 Additional Designs
- Brand Book
- Content Strategy & Book
Typically takes 15 weeks