Home Our Clients Xyndata – Brand Positioning
Xyndata – Brand Positioning.
Where we started
Identifying & Brainstorming
The Steps we took
We put their environment under the microscope, looking at their company, their market, and people in it. By analyzing each perspective and cross-referencing them, we were able to identify the best opportunity for xyndata to be credible and deliver a differentiated and highly valuable offering for their ideal customers.
We dove deeper into their Total Addressable Market (TAM) and exactly who they should go after: blue-collar people who “do the real work” and need an all-around shop floor solution customized by a partner they can trust.
Our initial conversations about their sweet spot of opportunity gave us the needed direction. Our customer research allowed us to align the organization with what their ideal customers would value the most. Eventually, we refined their business idea and turned it into a unique and meaningful positioning.
Identity & Story
In order to go to market with a distinctive yet authentic feel, we developed a brand identity and story for xyndata and their team. This resulted in visual and verbal guidelines for them to show up as their true self while appealing to their ideal customers on the marketplace.
Strategy and Tactical Plan
As is our practice, after spending a substantial amount of time on research, data, and transcripts, we brought everything together and condensed it to a strategy that fits on one page. Coupled with a tactical plan, the one-page strategy helped reach ultimate clarity, focus, and directions on what steps to take next.
What we Delivered
Customer blueprint for market alignment
Brand package with: identity, messaging, story
One-page strategy for ultimate clarity, focus, and direction
Tactical plan for faster execution and go-to-market
See The Difference
More and Better Conversations With Buyers
Leaders at xyndata saw an increase in the quality and frequency of conversations with future buyers as soon as we started working together.
By getting focus, clarity, and direction with our one-page strategy, the company is now experiencing an uptick in all major categories for growth:
Top funnel and pipeline activity
Number of quality inbound leads
Frequency of discovery and sales calls
Speed and ease of sales conversations
Conversions of prospects into buyers