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Ryan James Miller – LinkedIn Strategy.

How our LinkedIn content strategy for a sales and leadership coaching brand led to more inbound leads—and converted over 50% of them into buying clients.

Where we started

Project Overview.

Ryan James Miller is a sales performance coach and business consultant. He’s also building an online community for men and runs a podcast and vlog. Business was good, but Ryan found himself spending hours creating content and getting very few inbound leads for his sales coaching business, even though he was posting regularly on LinkedIn. After seeing that SHFT generates leads every day through LinkedIn, Ryan knew he had to reach out for help.

Identifying & Brainstorming

The Problem.

In his own words, Ryan’s “message had gotten watered down in large part due to me offering many things to many people.” Ryan was trying to push too much on his LinkedIn audience: sales coaching, Be Authentic community membership, Men of Freedom Facebook group, podcast, and vlog. That lack of focus was causing him to waste a lot of time on LinkedIn with little to no results. He needed to find a way to be seen as an expert sales coach in the eyes of his audience on LinkedIn.

The Steps we took

The Solution.

Step One

Analysis

During our consultation, we helped Ryan nail down the focus that would drive leads and revenue for his sales consulting business.

Step Two

Strategy

Then we developed a content strategy and listed post ideas that gave him clarity on the type of content to create each day. This strategy focused on one main topic with 2-3 pillar topics to brand him as a sales expert on LinkedIn.

Step Three

Training

We finished up our time together by training Ryan on engagement and social selling tactics he could use to generate more inbound leads.

What we Delivered

Project Deliverables.

LinkedIn Content Strategy
LinkedIn Engagement Strategy
LinkedIn Content Ideas
LinkedIn Social Selling Training
LinkedIn and Instagram Repurposing Strategy

See The Difference

The Results.

Generated More Inbound Leads and Converted over 50% into Buying Clients

A few weeks after implementing the strategy we laid out in our LinkedIn Consultation, Ryan began seeing inbound leads coming in and was able to convert over 50% of them into buying clients.

In his own words

What The Client Said.

While I had a fairly large and loyal following on Linkedin, my message had gotten watered down in large part due to me offering many things to many people. Engaging with Jason and the SHFT team, I was able to gain confidence to hone in on one specific segment of my audience, clarity as to what would be most beneficial to share with that audience, and a repeatable process to engage that audience. Shortly after working with the team, I started to receive new inbound requests to work with me and I have converted more than 50% of them into buying clients. The only regret I have in the whole process is not working with Jason and the SHFT team sooner.

Ryan James Miller, Sales Performance and Leadership Development Coach

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