Home Our Clients ProprHome – Brand Strategy
ProprHome – Brand Strategy.
Where we started
Identifying & Brainstorming
The Steps we took
We streamlined our brand positioning method to satisfy the demands of a tight schedule, building out specific milestones and deliverables in doing so.
We looked at the existing research material on ProprHome’s target audience, uncovered insights and humanized them, turning it all into ideal customer blueprints.
Based on our ideal customer blueprints, we worked around what would make ProprHome different and relevant in their space. We played with hypotheses and ultimately found the best fit for the entire organization.
Brand Messaging & Identity
Once we articulated the differentiated idea that sits at the core of their business, we designed a brand identity and developed a brand package to express this uniqueness in several forms: purpose, customer vision, tagline, one-liner, and onlyness statement.
In our final step, we dished out strategic and creative directions to ProprHome on how to internally rally around its newly-expressed vision, and how to use their new messaging externally.
What we Delivered
See The Difference
Clarity and Confidence to Go To Market
As a result of our intense collaboration, John now has full clarity on his vision for ProprHome.
He can articulate it to all stakeholders in his industry, and communicate it to his team for internal alignment.
Beyond the communication side of things, John is now fully confident in his ability to bring something legitimately different and relevant to the market.
In his own words
What The Client Said.
SHFT’s program allowed us to develop our messaging and grow into our positioning. We got to really work through various hypotheses and find the best fit for our business.
The intensity was a lot, but this was entirely our own doing as a customer with an almost impossible deadline. The SHFT team did everything to accommodate us even though it was a struggle.