Home Our Clients Jeremy Wells – Brand Strategy
Jeremy Wells – Brand Strategy.
Where we started
Project Overview.

Identifying & Brainstorming
The Problem.

The Steps we took
The Solution.
Step One
Analysis
During our consultation, we coached Jeremy on all the branding steps and helped him realize he wasn't talking to the right customers.
By targeting and speaking to too many different people and industries, he wasn't getting the traction he needed.
When Jeremy adapted the copy we worked on together, he gained clarity on who his ideal customers actually were.
Step Two
Strategy
We helped Jeremy express his brand verbally and visually so that it creates the right perception in the minds of his ideal customers.
Step Three
Training
We finished up our time together standardizing his business operations and coming up with an operations guide to help him stay on brand in every aspect of his marketing and work.
What we Delivered
Project Deliverables.
Customer Blueprint
Customer Research Guide
Expert Brand Position
A Packaged & Scalable Offer
Brand Standard Operations
See The Difference
The Results.
A clearer, public-facing presentation of who Jeremy helps and how, which led to a 20% increase in revenue within 2 months.
A few weeks after working with Jeremy, SHFT helped him establish a clearer sense of what JWellsCFO is and why it exists, and gave him a much better idea of what branding actually is and where it comes from.
In his own words
What The Client Said.


It's difficult to differentiate in a field where we're all doing roughly the same technical work without a clear sense of who I'm helping, how, and why. And the Internet is full of marketing advice. I'd been following Jason for a while. I came across him after connecting with a client who had done some public speaking with Jason, and that's how I became aware of him. Thanks to Jason and SHFT, I gained a clearer sense of what JWellsCFO is and why it exists, and second, a much better idea of what branding actually is and where it comes from. I feel much clearer on who I help and how.