Where we started
The Steps we took
We started with a deep dive into the existing brand, ideal customers, offers, competitors, the industry as a whole, the business structure, and their goals.
Brand Identity, Message, and Design
We then developed a brand identity, message, and design to attract and convert the right potential clients.
Website Strategy & Design
Next, we designed and developed a new website to showcase their expertise and drive inbound leads. An extensive SEO strategy was included.
Once the website was launched, we developed a robust content strategy to position Fusion Tech as industry experts. This included blog posts, educational guides, social media content, videos, short courses, email newsletter, and tradeshow speaking engagements.
Next, we launched a comprehensive marketing strategy that included industry magazine ads, PPC ads, catalogs and spec sheets, and tradeshows.
Then, we set up a CRM and lead nurturing system to pass qualified leads to their inside and outside sales teams.
As an ongoing client, we continue to manage all aspects of Fusion Tech’s brand and marketing efforts. We are also building a new site that will launch soon.
See The Difference
Positioned as a Premiere Brand Driving a $40M+ Increase in Revenue
Implementing our strategies positioned Fusion Tech as the premiere brand in the food processing industry, landing the world’s largest food processors as clients. These included JBS, Smithfield, Cargill, Tyson, Kraft, Nestle, and many more.
This took them from $11M in annual revenue to over $51M in annual revenue. That number continues to rise.