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- Being different isn't enough to own a positionMost founders stop at the differentiator. Here's what owning a position actually takes.
- 3 steps to find your uncopyable differenceHere's the three-step process I use to find differentiators competitors can't copy. Chart included.
- Differentiation is not just being differentBeing different for its own sake is stupid. Here's what actually makes people choose you.
- 6 niche marketing channels that actually workHere's the exact prompt I use to find where your ideal customers go to find vendors. Prompt included.
- The one decision that drives more revenueSee the exact strategy statement Shft uses, broken into its four parts. Template included.
- The 5 traits that define your ideal customersThis framework turns a ten-page customer profile into five things your team can actually remember. Free template inside.
- How to research your competitorsThis four-part framework turns competitor research into your unique position. Includes Claude research skill.
- Why customers don't choose you (and how to fix it)Here's the two-step process I use to find what makes a business impossible to compare. Framework inside.
- How I find differentiators customers care aboutHere's the five-step process I use to find a differentiator customers want to buy. Includes free Miro Whiteboard.
- Your differentiator is hiding in 3 placesThree places most founders never look, and one question to test what you find. Exercise included.
- How I trained Claude to write client emailsWalk through the six steps to create an AI writer that pulls from your expertise. Prompts included.
- How I use psychology to win more clientsThe Reptilian brain decides in seconds whether to trust you or filter you out. Learn the five triggers that determine which way it goes.
- Build an anti-persona to attract better clientsHere's the exact exercise I ran to sort clients into first class, economy, and banned, and create an anti-persona. Template included.
- The 3-Step Framework for Better MessagingLearn the three steps to writing a brand message that captures attention in ten seconds.
- Four channels. More Clients.Generate leads, convert prospects, and grow your B2B service business with these 4 marketing channels.
- How I build brand systems for clientsCreate these 3 systems to ensure you're building the right brand in the minds of your ideal customers.
- 8 types of proof your brand needs Logos, testimonials, and case studies are just the starting point. Incorporate all 8 levels to build trust in the market.
- 5 steps to design your brand experienceHere's how I map brand, attract, convert, delight, and keep experiences for my clients. Template included.
- How I used Claude to write a positioning statementHere’s the step by step framework I used to have Claude help me write Shft's positioning statement. Prompts included.
- How I uncover differentiators for my clientsThis statement will focus your search and force you to clarify what makes your business unique.
- Stop selling what they asked forBeneath every want is one core desire. Here's how to find it and write messaging around it.
- Stop calling yourself the bestHere's what actually makes people buy from you instead.
- Your prospect's brain has one slot for youIt's not the service you're best at. It's the one they search for.
- AI doesn’t sound like you (yet)Plus the exact prompt I use to build a tone of voice guide.
- How I’m building an AI blog writer that doesn’t suckHere’s the step by step framework I’m testing to scale long form content without losing my voice. Prompts included.
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