DIY Branding.

Develop your brand with these comprehensive guides

Featured Guide
LinkedIn just get started guide

LinkedIn Just Get Started Guide

Generating leads and revenue from LinkedIn requires more than just getting started, being authentic, and posting selfies.

You need a strategy — one that positions you as the ONLY choice for your ideal customers.

But how do you create one that doesn’t take months to build?

Enter the LinkedIn Just Get Started Guide.

We compiled over 4 year’s worth of expertise creating LinkedIn strategies for 100’s of CEOs, founders, and solopreneurs and created a workbook you can complete in 1 hour.

Brand Guides

Develop Your Competitive Advantage

Discover your uniqueness and write your brand tagline and one-liner.

competitive analysis template

Competitive Analysis Template

Research your competitors and get to know your position in the market.


Brand Archetypes

Determine your tone and voice using these 12 archetypes.

customer persona template

Customer Persona Template

Get to know your ideal customers and create a customer file with this template.

Content Guides

Content Repurposing Guide

Turn one piece of content into a multi-platform strategy.

Content Ideas Worksheet

Generate a month’s worth of content ideas quickly.

li engagement webimage

LinkedIn Engagement Strategy

Follow this engagement strategy to boost views and interaction on your LinkedIn content.

emailnewsletterchecklist guideimage

Email Newsletter Checklist

Plan, promote, and launch an email newsletter with this handy checklist.

One-Thing Content Strategy

Determine your One-Thing focus and pillar topics to build your brand.

Featured Carousels
Ideal Customer Carousels
Brand Strategy & Messaging Carousels
Brand Identity Carousels
LinkedIn Carousels

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