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The True Role of Brand Strategy

Big Questions and Meaningful Answers

This world is a fast-evolving one. Powerful concepts in essence get diluted daily. Considering how easy it is to share self-taught knowledge these days, it’s no wonder it’s getting harder and harder to keep a vast encompassing concept such as “Brand”… on-brand.

An ever-evolving subject matter, vulnerable to major technology-induced disruption, Marketing has actually become a playground for School-of-Hard-Knocks alumni and self-proclaimed gurus.

The Brand space is no different.

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