SHFT Your Perspective.
Nuance over noise.
Our Essays
The True Role of Brand Strategy
Big questions and meaningful answers
The True Role of Brand Strategy
Big Questions and Meaningful Answers
This world is a fast-evolving one. Powerful concepts in essence get diluted daily. Considering how easy it is to share self-taught knowledge these days, it’s no wonder it’s getting harder and harder to keep a vast encompassing concept such as “Brand”… on-brand.
An ever-evolving subject matter, vulnerable to major technology-induced disruption, Marketing has actually become a playground for School-of-Hard-Knocks alumni and self-proclaimed gurus.
The Brand space is no different.
Measuring Brand Success
How to make sure your branding efforts pay off
How Brands Become Money II
Part II: Activating creative assets for lasting impressions
How Brands Become Money
Part I: The foundation for your brand to become an asset
Expanding the Box
How Nike elbowed its way to relevancy in the CrossFit space.
Are You Working with a Brand Strategist?
Step into the world of nuanced ronins
Reclaiming the True Purpose of Content
Treat content as a branding tactic. Buying intent leads will follow.
Humanizing the Ideal Customer
Your customers are the only ones defining your success. It’s time to treat them as such.
The Common Theme in Every Business Issue
Your brand is more than just marketing
The True Role of Brand Strategy
Big questions and meaningful answers
Stay in the Know.
Subscribe to SHFT Insider to be notified when we publish a new essay.