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Brand Strategy for B2B: A Comprehensive Guide

A brand is a revenue driver.

Built correctly, a brand aligns every department, team member, offer, and decision around a single goal: attracting, converting, delighting, and keeping your ideal customers.

Just look at Apple.

People line up around the block every time Apple releases a new iPhone.

That didn’t happen by accident. Apple spent years building a brand that resonates with their ideal customers — and it paid off.

According to Statista, Apple’s total net sales amounted to $383.29 billion for its 2023 financial year.

Granted, your business is no Apple, but the principles behind how they built their brand will also work for you.

And it all starts with a brand strategy.

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