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Brand Positioning 101

The way your brand is positioned in the market ultimately determines how your ideal customers think about you and your product or service.

It defines your category, determines your competitors, and shapes how you deliver for your customers.

Done well, it can even allow you to charge a premium for your product or service and still have customers lined up to buy from you. Just ask Apple.

In other words, brand positioning is the foundation to building a brand people love.

Before we dive into the steps to create your brand position, we need to align on what brand positioning actually means.


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