Attract Leads & Bump Revenue with the Brand Game Plan.

Want to stand out, book leads, and command higher prices?
You Can’t Scale Fuzzy.
The Brand Game Plan is designed to help solopreneurs clarify their brand and build a sustainable, profitable business with simple and reliable standard operating procedures. And while results vary by client, you can expect a 20%+ increase in revenue after implementing the strategy we create together.
Designed for Busy Solopreneurs.
You know branding is important, but how do you create a clear brand? Where do you even start? What steps do you take? How do you know when your brand is ready for the market?

And how do you maintain a kickass brand without burning precious time and energy?

That’s where the Brand Game Plan comes in.

We took the processes, workshops, and frameworks we use to craft brands for growing companies around the world, and adapted them to fit the needs of busy business owners, consultants, and freelancers who want to grow.

The result is a 7-week program built on workbooks and 1-on-1 consultations with a strategist.

When finished, you’ll walk away with a brand, a content strategy, and clear processes for scaling your freelance or solopreneur business.

It’s about to go down.

What You Get.

Brand Guides

Develop key elements of your brand in digestible, weekly segments.

Weekly Check-In

Get personalized direction from an expert brand strategist.

A Step-by-Step Strategy.

Lay out clear steps to grow your business and keep it sustainable.

The Branding Process.

Build Your Brand.

Week 1

Your Expansion Roadmap

You’ll discover what you can do right now to get noticed and create change.

Week 2

Your Customer File

You’ll learn how to research and understand the people your success depends on: your customers.

Week 3

Your Expert Brand

You’ll define your position in the market and start growing your influence with a content strategy.

Week 4

Your Scalable Offer

You’ll create a bread-and-butter offer that you can turn into income so you drive more revenue, more easily.

Week 5

Your Brand MO

You’ll develop standard operating procedures that simplify client interactions (like onboarding) and focus your energy on practices that grow your business.

Week 6

Your Brand Game Plan

You’ll take everything you’ve developed over the first 5 weeks and distill it down to an actionable one-page game plan.

Who you’ll be branding with.

Meet Your Mentor.

Stephane Egger

I’m a certified brand strategist and have worked with companies like Autodesk, Tissot Watches, EnergyCAP, and dozens more. When I meet with you, clarity, focus, and actionable insights are all that matter. The last thing anybody needs is another 90-page presentation deck of mumbo-jumbo nonsense, amirite? When I’m not in the office, you can find me working out, reading, binge-watching, living—oh, and sharing my two cents on Linkedin and Twitter!

Not for the faint of heart.

The Brand Game Plan Is NOT for you if…
  • You’re only looking to change your brand messaging or tweak your social media content.

The Brand Game Plan includes an entire module on content strategy and how to visually and verbally express your brand. But, if that’s all you’re looking for, maybe you should consider our other content programs. There is an entire module on content strategy and how to visually and verbally express your brand.

  • You’re expecting your consultant to do the work for you.

As your brand strategist and coach, I will always be there to help guide you to more clarity and confidence. But, if you can’t prioritize important stuff like reaching out to customers (potential or existing) to talk to them, you’ll never reach your full potential.

  • You’re looking to half-ass your way through the branding process.

The workload for each week should be around 2 hours (except for the more substantial module 2 where you need to research your customers). We don’t think that’s too much to ask if your goal is to achieve massive growth in impact, clarity, and revenue.

  • You’re looking for a quick fix.

We’re working with foundational, fundamental stuff that you need to master before you can confidently go to market.

Here’s what you won’t get.

We’re Not Like Most Brand “Experts.”

  • You will NOT get parked in a FB group, only to be forgotten within minutes.
  • You are GUARANTEED to get our brand strategist time and 1-on-1 guidance and feedback.
  • We WON’T rush you through the research, discussion, or iteration phases. They’re too important.
  • You will NOT have to listen to 10 other people and wait for your turn to speak.
  • You will NOT sit through two-hour group calls, only to leave with few insights and feedback on your specific situation.

Instead, we GUARANTEE you’ll get 1-on-1 guidance, accountability, and feedback.

Testimonials

What Real Clients
Are Saying.

It’s been the best investment that we’ve made.
I’ve felt really appropriately supported all the way through. You provided space when I needed it. But you were there for me when I needed it, too. I love the structure. Sure, I want to be creative, but within the confines of a very clear process. And it was just the right thing at the right time. This was just absolutely it for us.

Bing Oliver

Founder & President at Peake Coaching.

If you take on the Brand Game Plan, expect to be pushed, pulled, and have some of the most triumphant and humbling moments in your journey as a business owner. I got clarity, certainty, directions. I just feel comfortable showing up every day and delivering on the brand message that we created in this program and I really don’t care what anyone thinks, the confidence boost is huge!

Dominic Imwalle

Job Search Coach at DX Consulting

I changed some of the copy on my website and had a call with a client a week ago. He noticed I changed some copies on my site and said it felt like it was a more natural fit than what I was saying before. It was good because it felt like I’m starting to reach some sort of harmony here between what I’m putting out there and what my clients and prospects might be looking for.

Jeremy Wells

Owner at JWELLSCFO

Before enrolling in the Brand Game Plan, I was confused, not confident, and stressed out. The program helped me truly learn what my customers want and brought me confidence and a better mindset. Overall, after completing the Brand Game Plan, I reached a level of clarity that impacts my business on every level.

Vergia Davidson

Mental Health Consultant at STRiVE

The program helped me look at my customers, what their pains and gains are, what they like and how they like it, what their wishes are, and really understand how I can tailor my offer to really help them. This helped me find clarity on what my specific “thing” is me and not everyone else.

Susanne Heiss

Owner at The Texturalists

I now have a very strong foundation for my marketing and for generating leads, whether inbound or outbound. (And I’m excited to start implementing all of this stuff). I feel more aligned moving forward. I’m not just shooting in the dark anymore, which makes me feel super confident. I finally have the keys to put in the work.

Carmela Montenegro

Founder at Koda and Crush Marketing

I have no trouble articulating why someone should select my service over other options. My concerns are all gone, the brand messaging aligns with what I needed to say in the industry but didn’t know how. I am now having regular “social media” style conversations with my intended audience and building more of these connections. I have immense clarity in the marketing effort going forward, and it all stems from a properly built brand environment. SHFT all made that happen.

AJ Leece

Founder at SSS

SHFT’s program enabled and encouraged me to take a clear stand. Who am I, why am I doing what I do, who am I doing it for, how can I add value, and what can I do to bring that to market?

Steffen Muller

Founder at Pathfinder Consulting

Pricing Options

Build Your Brand Game Plan.

Clarify your brand, attract leads, and increase revenue with the ONLY program for solopreneurs that combines guided exercises and private consultation at this price point.

No joining awkward group meetings or watching boring videos. You’ll meet 1-on-1 with a brand strategist each week to develop your brand, content, and process.

Participants Must:

  • Commit to a 1-hour meeting each week for 7 weeks.
  • Commit to going through the brand workbooks.
  • Put in the work.
  • Want to protect their time and energy and to grow their business sustainably and predictably over the long-term.
… Or save $300 when you pay $3500 up front!

Need more?

Frequently Asked Questions
What kind of results can I expect?
While results vary by client, you can expect a 20% increase or more in revenue after implementing the positioning strategy we create together. Additional results You’ll also gain internal and external clarity, confidence to go to market, and an increase in inbound leads.
How does the process work?
Once you onboard as a client, you will be given access to a Google Drive folder with all of your guides.
Each week, you will be required to complete one of the modules and meet with Stephane Egger, our Brand Strategist, for feedback and advice.

This is NOT an online class nor does it include group meetings. It is a 1-on-1 coaching solution to help you build your brand and scale your business.
Once you onboard as a client, you will be given access to a Google Drive folder with all of your guides.

Each week, you will be required to complete one of the modules and meet with Stephane Egger, our Brand Strategist, for feedback and advice.

This is NOT an online class nor does it include group meetings. It is a 1-on-1 coaching solution to help you build your brand and scale your business.

Why is it 1-on-1?

We believe the online course and group course model is broken.

In the Brand Game Plan:

 

  • You do NOT get parked in a FB group.
  • You do NOT have to listen to 10 other people and wait for your turn to speak.
  • You do NOT walk away from a two-hour group call – that should really have been a one-hour thing – with very little insights and feedback on your specific situation.
  • You are GUARANTEED to get our brand strategist time and 1-on-1 guidance and feedback.
Why do I have to book a call?
Because the Brand Game Plan is an intense 7-week program with 1-on-1 coaching calls, we want to meet you, answer any of your questions, and ensure we are a good fit for each other.
Do you offer any shorter packages?
We offer Workshops, which focus deeply on one specific brand topic at a time and run about 2-hours. While they’re not as comprehensive or coherent as the Brand Game Plan, they’re still packed with insights you can start using as soon as the Workshop ends.
Do you help implement this strategy?
Yes, we can. After completing the Brand Game Plan, we’ll have a next-steps call with you to determine where you would like SHFT’s help in implementing your plan. Past clients have hired us to:

 

  • Design their logo and brand
  • Build their new website
  • Write copy for their website
  • Develop a content strategy
  • Provide ongoing brand consulting
  • Perform market and competitive research
I have a unique need. Will the Brand Game Plan help?
Yes. Most of our clients have unique needs, which is one of the reasons why the Brand Game Plan has you work with a brand strategist one on one. That helps us to determine your exact needs and develop a system that gets you the clarity and sustainability you need.

Ready for Your Ideal Customers and Clients to Chase You?

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